The State of the Story 2021: What's Working NOW is a series of interactive online events, where we connect leading marketers, top tech platforms, and world-class creatives from our community.
With the onset of the 2020 pandemic, the event industry was one of the first industries to feel the effects. Brands that planned in-person experiences were forced to cancel upcoming gatherings and rethink how they connect with their customer base in a time where getting together was unsafe. The rise of virtual events quickly became the pathway for brand engagement.
Once a novelty, virtual has become the norm and companies are strategically planning how they show up, stand out, and measure impact in 2021. At the same time the question of what’s next and what’s best for the event industry –virtual to hybrid to an in-person return – is top of mind for all marketers in 2021.
Join us for an informative conversation with Janna Erickson, Director of Events at Drift, Judith Curr, President and Publisher at HarperCollins Publishers, Adrianne Smith, Founder of Cannes Can: Diversity Collective, and Keisha Wooten-Smith of Magnet Media, as we discuss the events trends and highlight what to expect this year and beyond.